Persimmonsaiditisnowtakinggoodlevelsofreservationsusingthisincentive,designedtooffermoreaffordablehousingcomparedtothecostofanequivalentrentedproperty。

Thisisprovidingwelcomereliefforfirsttimebuyersfromtheotherwiseconstrainedmortgagemarketplace,itadded。

Overallpricesremainfirmandcancellationratescontinuetorunathistoricallylowlevelsofaround18%,Persimmon。

Theserepresentgoodindicationsofthecurrentstabilityinthehousingmarket,thegroupnoted。

WeeklyprivatesalesratesfromthestartofSeptemberhavebeen19%higherthanforthesameperiodlastyear。

Howeverduetoanexpectedpick-upinfirsttimebuyeractivity,thegroupnowexpectsitsaveragesellingpriceforthefullyearof2011tobeslightlylowerthanthe£169,000oflastyear。

Currentlytheaveragepriceofahomeis£190,080comparedto£188,329inthesamehalfof2010。

Persimmonsaiditisnowfullysoldupforthisyearandhavearound£460msalesalreadyreservedbeyond2011,up7%fromthistimelastyear。

Weremainconfidentofdeliveringfurtherprofitmarginimprovementinthesecondhalfoftheyearbuildingupontheunderlyingoperatingprofitmarginof9%forthefirstsixmonthsto30June2011,itsaid。

cj

NakedTextNakedText