Withjust$10,000tohisname,CaseyheadedforanelectronicstradeshowinTaiwanin1995。

“Ihadnomoneytobuythebigstuff,”hesays,insteadoptingforsamplesofcables,microphonesandspeakerstobringbacktoCork。

Workingfromthefamilyfarm,hetrackeddownsmalldistributors,offeringtosupplythemwithcomponentstheywereshortoffromChinesemanufacturers。

“Onceyougetthefirstorderanddelivertheservice,theybecomedependentandtheyreallylikeyou。

”Hehitsalesofaround$100,000ayearearlyon。

Butcashflowwaslessstraightforward。

“Atonestage,IwasinTaipeiairportandIcouldn’taffordtopaytheexcessbaggagefee。

Iendedupdumpingmysuitsandbringingthesamplesbackinstead。

Soitusedtogettight。

”Buttoughasitwas,itwasonesuchoccasionthatsawPCHexpandintothemulti-milliondollarbusinessitistoday。

In1997,Caseyhad$100,000-worthofproductsittingataShenzhenfactory,readytoleaveforEurope,whenapaperworkmixupsawthebankrefusetopaythefactory。

Caseyfacedalargefineiftheproductwasn’tdelivered,asthefactorywould“haveworkersstandingarounddoingnothing”。

“SoIwenttotheguyinthefactoryandsaidIneeded60dayscredit。

”Nodeal。

AdesperateCaseyhandedoverhispassportascollateral。

“HeputitinthesafeandIhadtostayinChinafortwomonths。



Itwastimewellspent。

“ItravelledrightroundthePearlRiverdelta,totwoorthreefactoriesaday,sevendaysaweek。

Ibeganthinking–Idon’thavetojustshiptoIreland。

IcanshiptoAmericaandthewholeworldtoo。

”Hemovedintosupplychainmanagement,findingoutwhatfirmswantedandmanufacturingitinChina,ratherthanmakingtheproductthentryingtofindamarket。

It’sprovedlucrative:heexpectsrevenuesofover$200mintheyearahead。

HereckonsChinawillgofromstrengthtostrength。

Itis“probablythemostentrepreneurialplaceontheplanet。

OnAmericanTVyouseetalkingheadsgoingonaboutcommunistChina–they’redoingahugedisservicetotheUSpeople。

Theydon’tknowwhat’sgoingtohittheminthenextfewyears。

Iftheydon’tstartworkingwiththem,they’llsuffer。



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